“People don’t care what you do…they care WHY you do it”.

Why was Jeff’s presentation the other day so much more compelling the other day versus his roll out at the retreat?  I contend it was because he started with the WHY.  Then he talked about briefly about the HOW and then finally the WHAT.    It’s the WHY that gave his proposal meaning.  Shut the office door and give yourself an hour to listen to this video.

WE in our industry are specialist at explaining the WHY.   I contend, again, that that the how and the what will come once we start and embrace the WHY.

http://www.youtube.com/watch?v=nokBj14p4Mc

Jamie